Graphic designers sometimes struggle with figuring out ways to find clients. Some of the best ways to help clients find you aren’t overly complicated and overwhelming and can be achieved if a little work is put in. It is essential to know how to attract clients to have your graphic design business thrive and gain a good reputation. These three ways are really helpful ways to attract clients, gain exposure and draw attention to you and your design projects and life.
Instagram, as well as many other social media, are important tools that designers oftentimes have access to for free. While they do demand a large amount of time to maintain overall, it is well worth it for most designers when care and effort are taken to properly promote themselves there. Audiences can be reached that would not have been reached otherwise, as many people go to social media to search for a designer nowadays first rather than other places. One essential way to gain more clients by using Instagram and other social media is to treat your account as a portfolio. Social media platforms are ever-growing and have millions of users who are promoting themselves constantly to gain recognition and increase awareness about their products and services. Since social media like Instagram have a format that consists of imagery and visuals, Instagram is a prime platform for designers. Doing simple things, like putting your logo as your profile picture and using hashtags could help you gain followers and attention, making it much easier for you to get clients. Arty people also seem to enjoy “aesthetic” feeds that keep to the same theme. A key note is to make sure these social media outlets stay updated, however. If a potential client visits your social media profile and there are no posts in the past five months, they will most likely assume you’re no longer working as a designer and will not hire you.
Secondly, another great way to potential clients is to try and make sure you hang out online where your dream clients are. If your design style is bohemian, you could follow some boho influencers or someone that makes boho goods. You could also put out content that is bohemian related, such as a haul of bohemian clothing, to attract those people that might hire you for a project in that “vibe.” In my experience, social media users enjoy all sorts of content, not always directly related to what you make or what services you offer. Designers that want to attract a certain type of client should get well known in whatever “vibe” community they want to attract, whether that be preppy, boho, minimalistic, modern, or whatever. They should engage in that community through their content, their style, and interactions with others in it.
Lastly, passion projects are a wonderful way to attract clients. Passion projects are projects that someone gets involved in because they love it and what to make the project, not to make money. Although you don’t get paid for these, they are a spectacular way for potential clients to see what you as a designer are capable of. You can showcase skills that maybe you haven’t used in a long time or ever in a project because it was never appropriate for the client you had at the time. Through making passion projects and adding them to your portfolio and social media, potential clients can be made aware of what you can do, what your personal style is, what you are good at and enjoy doing, and more. Passion projects are beneficial and can result in designers finding projects for clients that they enjoy working on.