Building your graphic design portfolio can be overwhelming so here’s 5 things we recommend planning to include on your design portfolio pages for success!
An overview & description of project goals Clients want to see the visual work you do but they also need to understand the reasoning behind it. A good portfolio project showcase will explain how your services helped your client achieve their goals as a business. You can also list out the specific deliverables a client received for that particular project.
A gallery showcase If you’re offering brand design packages then your portfolio needs to reflect those packages by showcasing FULL brand identities not just a single logo or a portion of the completed project. Clients need to understand what they’re getting with your services and how it looks “in action.”
Call to actions If you want potential clients to reach out to you, make it easy for them to do so! Add a call to action at the end of each of your portfolio pages. You can also link a call to action in your footer that will appear on every single page of your website!
Testimonials Potential clients are far more likely to reach out to you when they know somebody else had a great experience!
Service overview Ensure your service offerings are clear, simple, and easy for clients to understand. Too many packages & too much detail can overwhelm potential clients so ensure you’re offering just the right amount of information.