In the world of design, finding ways to attract dream clients and connect with them makes a huge difference. In this post, we’re going to cover some of the less known ways to attract dream clients and take your design business to the next level.
Podcasts are a great place to discuss your expertise in long form. It’s worth applying to be a guest on a podcast that aligns with your niche. Share your insights, show your knowledge and expertise, and offer valuable tips to position yourself as a professional. Remember, it’s all about applying for the podcasts that your dream clients are listening to!
While most designers focus on optimizing websites for search engines, consider incorporating your designer credit into the web footers of the sites you design. This is a small and subtle approach that can serve as a passive marketing tool, attracting those interested in the creative mind behind the designs they see on the websites they’re visiting.
Brag about yourself a little bit! Tap into the power of social media by celebrating your business wins on socials. Share your success stories, share client testimonials, and highlight some of your work to create a positive image of your brand. Consider using authentic storytelling to humanize your brand and build trust and connection with potential clients.
Networking sounds like this big, serious word, but it can make a significant difference in your business. Consider attending industry events that are happening both in your local area and online. You could also consider organizing your own more intimate gatherings in the form of design-themed dinners, workshops, or virtual coffee meetups. Allow yourself to form genuine connections with others.
Confidence is key in the creative industry overall. It’s time to show your unique design style and express your passion for your work. Confidence not only attracts clients but builds trust and makes them feel more confident in you too. Remember, clients are drawn to designers who believe in their craft and can communicate its value effectively.
The design industry is constantly changing, and thinking outside the box is what’s going to make you stand out. By exploring these opportunities and not being afraid to embrace your own confidence, you can create a distinct niche that forces you to stand out in such a huge industry.
If you’re ready to learn more about how to attract dream clients, consider Client Camp, our 2 hour workshop to learn all about attracting clients for only $27. Read more here
In client camp, we are sharing some of our top techniques for consistently attracting high ticket clients & breaking down our high ticket formula.